CELEMI Market Rally™ - 如何在AI时代赢得市场竞争?

AI正在加速信息传播、产品创新和市场变化。客户拥有更多选择，竞争对手的反应也越来越快。企业真正的竞争优势，不仅来自掌握更多信息，更取决于能否识别市场机会、作出战略取舍，并将决策迅速转化为一致行动。

CELEMI Market Rally™ 是一门快节奏的团队商业模拟课程。学员将接管一家生产企业，在三个规模、增长潜力和利润空间各不相同的市场中，展开三个经营年度的竞争。团队需要分析市场信息，在有限预算下统筹市场开拓、营销、产能和产品开发，并与其他团队争夺客户和市场份额。

每项决策都会直接影响企业的销量、利润、市场地位和长期市场价值。通过真实竞争、即时反馈和团队复盘，课程帮助学员提升市场判断、资源配置、战略决策和团队协作能力。

AI is accelerating the flow of information, product innovation, and market change. Customers have more choices, while competitors can respond faster than ever. A company's true competitive advantage comes not simply from having more information, but from its ability to identify market opportunities, make strategic trade-offs, and turn decisions into aligned action.

CELEMI Market Rally™ - Winning in the Age of AI

CELEMI Market Rally™ is a fast-paced, team-based business simulation. Participants take charge of a manufacturing company and compete across three markets with different sizes, growth potential, and profit margins over three simulated business years. Teams analyze market intelligence, allocate a limited budget across market development, marketing, production capacity, and product development, and compete for customers and market share.

Every decision directly affects sales, profitability, market position, and long-term market value. Through realistic competition, immediate feedback, and team reflection, the program strengthens market judgment, resource allocation, strategic decision-making, and teamwork.

Target Audience/目标学员

课程适合需要提升市场意识、商业决策和跨职能协作能力的人员，包括：

• 一线及中层管理者
• 项目经理与团队负责人
• 高潜人才及未来领导者
• 跨职能管理团队

CELEMI Market Rally™ is designed for people who need to strengthen their market orientation, commercial decision-making, and cross-functional collaboration, including:

• First-line and middle managers
• Project managers and team leaders
• High-potential employees and future leaders
• Cross-functional management teams

Teaching Method/授课形式

课程采用"商业模拟＋团队竞争＋引导复盘"的体验式教学方式

The program uses an experiential learning approach that combines business simulation, team competition, financial analysis, and facilitated reflection.

Objective/课程目标

通过本课程，学员将能够：

· 理解战略决策对经营成果的影响: 将不同的战略选择与企业财务表现相结合，清晰认识每项决策如何影响企业的盈利、亏损及长期市场价值。

· 判断市场机会与潜在风险: 对比不同市场的发展潜力、利润空间和风险水平，并结合数据分析与企业战略，选择最值得投入和竞争的市场。

· 合理配置有限资源: 在预算和资源受限的情况下，明确业务优先级，统筹市场开拓、营销投入、产能建设和产品开发，作出更有取舍、更具纪律性的投资决策。

· 运用市场信息支持决策: 准确解读市场变化和竞争对手的行动，从纷繁的信息中识别真正有价值的信号，为经营决策提供可靠依据。

· 提升团队协同决策能力: 通过结构化的讨论与协作，充分交流不同观点，快速形成团队共识，并共同推动决策落地。

By the end of the simulation, participants will be able to:

• Connect strategy to financial outcomes. Translate strategic choices into measurable business results, including profit, loss, and long-term market value.

• Assess market attractiveness and risk. Compare markets with different potentials and margins, and select where to compete based on data and strategic fit.

• Allocate limited resources across competing priorities. Make disciplined budgeting decisions under constraints, choosing between market development, marketing, production capacity and product development.

• Use market intelligence to make informed decisions. Interpret market signals and competitor behavior, separating useful insight from noise.

• Strengthen collaborative decision-making. Practice structured teamwork: sharing perspectives, reaching alignment, and committing to joint decisions.

Venue： SwedCham Beijing office

北京市朝阳区新源里西20号金尚源2层230室（Room 230, Jinshangyuan, No. 20, Xinyuanlixi, Chaoyang District, Beijing）